Client: Hurtado

Objective: To establish Hurtado's reputation in the United States as one of the world's most respected furniture manufacturers.

Result: McNeill Lehman planned and orchestrated Hurtado USA's grand opening in April 2000 at the International Home Furnishings Market. The reconstructed High Point showroom was packed with admirers when the mayor cut the ribbon and Spain's ambassador to the United States gave a rousing speech to an enthusiastic crowd. This opening event was followed by a steady stream of advertising that highlighted some of the world's most beautiful furniture manufactured by one of Spain's most respected companies. "You've made us seem bigger than we are in America,"Hurtado told us.