Client: Butler Specialty Company

Objective: To establish Butler as the leader in accent and occasional furniture through an advertising campaign designed to demonstrate Butler’s quality, value, style and selection.

Result: A key part of implementing Butler’s marketing plan was to estabish them as a leader in the accent and occasional category. To do this, McNeill Lehman developed “the brightest spots in your room” advertising campaign demonstrating how Butler accent furniture can truly transform any room in the home. As a result, Butler is widely recoginzed and respected as an industrly leader.