Client: Natale Furniture

Objective: To drive more sales by establishing Natale Furniture as the No. 1 source in America for value-driven Italian dining room and bedroom furniture and leather seating.

Result: Using innovative marketing tools, McNeill Lehman created abundant publicity and showroom traffic for Natale, establishing their reputation for sharply priced case goods and leather seating from Italy. As a result of Natale’s marketing efforts through thought-provoking market invitations, corresponding advertising and publicity, Natale generated record sales for five consecutive years.

Note: McNeill Lehman received a Silver Addy Award from the Ad Club of the Triad in association with the American Advertising Federation.