Client: Butler Specialty Company

Objective: To position Butler as the No. 1 resource in accent furniture through special events and publicity.

Result: McNeill Lehman has helped plan and orchestrate a series of well-attended and widely publicized special events and parties at the International Home Furnishings Market, the largest furniture trade show in the world held semi-annually in High Point. We have also generated a steady stream of coverage in targeted trade publications, metropolitan newspapers and consumer magazines. Butler is convinced that these efforts are partially responsible for a string of record-breaking sales years.